The world is moving rapidly into the social media world. But still, the buying behaviour of a person is getting influenced by influencers even in the digital media world. Many marketers are now considering online platforms like Facebook, Twitter, LinkedIn, YouTube, Instagram, Snapchat, Pinterest, and other social platforms to acquire new customers.
And for all the reasons, influencer marketing is believed to be the next big thing in online advertising.
Social media allows us to actually target people specifically and thus it is creating a new world of possibilities. By creating content in association with social media influencers, brands will be able to amplify and engage their target audience with ease. Social media is creating a buzz these days and if brands can use it strategically, it will create wonders to their business.
Influencer marketing is a fast growing concept online but still many brands are sceptical and hesitant in embracing this new channel.
Now let us see four (4) reasons for you to launch an influencer marketing campaign:
- Influencers are Powerful
Word of mouth is a proven technique since ages and can help double sales numbers as compared to paid advertising. Customers acquired have a very high retention rate.
Thus influencer marketing gives brands the power to use word of mouth via social media.It will help to leverage their scale through influencers that their consumers are willing to listen.
- Social impact
Today people are coming to social media to get news about anything and everything. Thus brands are also shifting to social media as their major advertising platform. According to studies, social media spends has increased drastically in few years and it’s going to double in coming 2-3 years.
Brands are able to connect with their customers one-on-one and are able to measure their ROI.
*Note: Don’t say what you want to say, say what your customers want to listen.
Brands must partner with personalities whom their customers would want to engage with and they have the power to influence their buying decisions.
- Influencer influences
When a celebrity is seen wearing a certain kind of dress then there is an instant rise in the demand for that dress. Thus using influencers for your social media marketing works wonders and brings attention from your customers.
- Exposure to Paid Ads
Did you know that with the rise in the number of paid ad campaigns people are exposed to more than 4000-5000 ads a day. Thus it’s creating an unconventional phenomenon called “banner blindness”.
So to stop exposure to ads, people are using tools like AdBlock, Netflix, and Spotify to hide ads from their online world.
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